What we do

Looking to differentiate your business, products or services to offer value and monetize it through price and win-rate. Whether current, upgrade, or next generation of innovative products or services, in core, adjacent or emerging market opportunities, we guide you in developing offerings, creating and articulating strong value propositions that deliver customer and business values. With years of experience in building new offerings, developing value propositions and practicing value base pricing on aircraft, engine, components, after market and services, we can help in improving your competitiveness, market position in the right markets. Whether commercial, technology, product, services or digital innovations, we find out what the customers value, define the top design objectives, create the offering, go-to-market and commercial activation. 

                                                                                    

Creating value by differentiating your current or future offering is key to position your products and services as market leaders. Monetizing the value into price is key to your profitability. Our experience in pricing and  transforming cost-plus pricing structure into value based for products, components or after market parts will help you monetize value. 

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Services include:

Value proposition build-up 

Monetize value propositions

Value prop material for marketing and sales

Product/Commercial/Technology/service innovations go-to-market

Top design objectives

Design and establish value-based pricing strategy

Transform cost-plus pricing practices into value pricing

Develop value-base pricing model

Align business model and portfolio