What we do

Understand | Differentiate | Grow | Transact | Energize

Source:

UNDERSTAND market

With years of experience and deep domain expertise we understand the market, competitive dynamics and customers needs on both the demand and supply sides. At AVWORKS PARTNERS, we combine our research, analytics and experience to provide you with a deep understanding of the markets you serve, may serve and should serve. Either in your core, adjacent or in emerging market opportunities, we deliver insights that lead to recommendations, strategy and execution.

Services include:

Economics and Market research

Supply and demand forecast

Economics and market advance indicators

Specific market assessment

Market Profit pools

Total addressable, serviceable, obtainable market

Voice of customers - market survey - conjoint analysis

Competitive analysis

Market segmentation and targeting

Emerging markets and technologies identification

New business models

Business case

Int'l competition, economic analysis, testimony support for competitive matters at EC, FTC, and WTO

Source: WIX

Photo by Lawrence Hookham on Unsplash

DIFFERENTIATE your products and services

Looking to differentiate your business, products or services to offer value and monetize it through price and win rate? Either currents, upgrade, or next generation of innovative products or services, in core, adjacent or emerging market opportunities, we guide you in developing offerings, creating and articulating strong value proposition that delivers customer and business value. With years of experience in building new offerings, developing value proposition and practicing value base pricing on aircraft, engine, components, after market and services, we can help in improving your competitiveness, market position in the right markets. Either commercial, technology, product, services or digital innovations, we find out what the customers value, define the top design objectives, create the offering, go-to-market and commercial activation.

Creating value by differentiating your current of future offering is key to position your products and services as market leaders. Monetizing the value into price is key to your profitability. Our experience in pricing and transforming cost-plus pricing structure into value based for products, components or after market parts will help you monetize value.

Services include:

Value proposition build-up

Monetize value prop

Value prop material for marketing and sales

Product/Commercial/Technology/service innovations go-to-market

Top design objectives

Design and establish value based pricing strategy

Transform cost-plus pricing organization into value based

Develop value base pricing model

Align business model and portfolio

GROW your business

Our hand-on experience within the aviation markets, with technologies, coupled with our research and strategic capabilities allows us to develop effective actionable strategies and growth playbooks for your business.

We connect the market, the technology, and business to help making the right investment choices and pursue the right opportunities. Business leaders can rely on AVWORKS PARTNERS to identify essential technologies and develop technology roadmaps. Our Strategic Planning, Growth Play book and BD profiling and targeting processes are best in class. They are rooted in our actual practices, learnings, and successes in developing and executing in aerospace leading companies. We proud ourselves to deliver more by offering support through the execution of the growth opportunities and strategies.

Current state and aspirational state
Market, Products and services positioning/assessment
Competitive assessment
Voice of customers
Essential technology, road mapping of technologies
Gap analysis
BD sector and candidate screening and targeting
BD feasibility and fit assessment
Options and scenarios
Financial modeling and validation
Synthesize analysis, strategy , financials, and recommendations in a clear Growth Playbook
Articulate an Executive summary for CEO, investors, executive committee, and board

Energize your team

Our Executive experience in managing strategy, technology and commercial teams in global and diverse cultures allow us to help clients develop and train their own Executive teams, project teams or talents.

The global nature of the aviation business can be challenging for commercial teams to move with speed and agility to win and monetize value. We are able to help in setting the right organizational structure and process for Sales and Marketing.

We develop, organize and conduct customized workshops with project team deliverables, black hat review and red/blue team review, and single or multi-day training for commercial, marketing, strategy and innovation teams. We have an extensive experience in developing and conducting single or multi-day training with either small or large settings. We have a unique approach to train which is grounded in our learning that to create a lasting impact, it must include three essential components. Either transformational or skill based, our training approach consists of learning the theory + practice + immediate reflection on the learning and application for each individual trainee line of work.

Brand and positioning work out
Market, technology, strategy Workshops
Black hat review
Red - blue team project
Pre and post sales' Campaigns game films
Applied game theory
Transform Marketing structure
Technology road maps integrating engineering/technology/market
Commercial training

Source: WIX

Photo by Rodrigo-Ocharán

Transact ... commercial and M&A

We provide transaction support in essentially three ways. We assist in supporting the acquisition or divestiture from the BD sectors and candidates targeting from the buy and sell side as part of the execution of our strategic and Growth Playbook engagement.

We offer support in setting commercial strategies and commercial activation in commercial campaigns. We help monetizing value, establishing compelling value proposition. We provide assistance in strengthening your commercial position by developing new commercial products and deal currencies, establishing the right pricing and by monitoring dynamically the comparative competitive value position throughout the sale campaign. We have experience in doing effective black hat and red-blue team reviews. We help commercial teams to derive key learnings from sales campaigns through game film or win-loss analysis in post campaigns .Either in off-season, pre-season, season or post season timing of a sales campaign, we assist in strengthening your commercial position.

Finally we assist in marketing or re-marketing assets and excess inventories.

BD sectors and candidates research, profiling, and fit assessment
M&A strategy, regulatory and feasibility
Antitrust and competition economic analysis, testimony in support of merger cases
Executive committee, Board, investor presentation for BD and M&A proposals
Strengthening competitive position in Sales campaign
Build value playbook establish pricing strategy
Workshop, black hat, red-blue team review
Assist in investing in right platform - buy side
Re-market trade-in, after market, and inventories - sell side